"Something Weird Happened to This Email..." 🕵️‍♂️

🚨 I Wasn’t Going to Send This… But Here We Are.

I was all set to write today’s newsletter. Had my coffee. Opened my laptop. Started typing.

Then something strange happened.

I scrapped the original idea. Deleted everything. Why? Because I realized something most brands never figure out…

And once you see it, you’ll never unsee it.

🕵️‍♀️ The Secret Nobody Talks About

Most businesses think marketing is about convincing people to buy.

But here’s the weird truth: Convincing is exhausting. The smartest brands don’t “convince” people to buy. They make people WANT to buy.

Apple never begs you to buy an iPhone. Tesla never runs discounts. Duolingo never says, "Please download our app."

So what do they do instead?

They use mystery, curiosity, and anticipation to make people chase THEM.

Let me explain…

🧠 Why Curiosity = Sales

The brain hates unanswered questions. It craves closure. That’s why people binge Netflix, click on cliffhanger headlines, and can’t resist “What happened next?” stories.

🔥 Examples of curiosity-driven marketing that WORKED:
🔹 Liquid Death: "Why is canned water blowing up?" (The brand’s entire vibe is a curiosity trap.)
🔹 Tesla: No ads. No promotions. Just Elon’s cryptic tweets making people obsess over the next model.
🔹 Apple: Every launch event is filled with hints and teasers—no direct selling.

They make you want to find out more. And that’s when the magic happens.

💡 How to Use This for Your Brand

1️⃣ Tease, Don’t Tell
→ Instead of “Our new product is live!”, say “Something big is coming… can you guess what?”

2️⃣ Create Open Loops
→ Instead of "Check out our latest blog," say "Most people get this wrong. Do you?"

3️⃣ Drop Unexpected Twists
→ Example: A skincare brand could say, “We’re launching a new product… and it has NOTHING to do with skin.”

🚀 Try this today:
Write a mystery post, tweet, or email that makes people curious enough to stop, click, and engage.

👀 So, What Was the Weird Thing That Happened?

I started writing this email as a normal newsletter.

Then I stopped.

Because I realized: If I wanted you to actually read this, I had to grab your curiosity first.

And guess what? You’re still here.

📌 Lesson? Curiosity isn’t just a “marketing trick.” It’s the difference between being ignored and being unforgettable.

Now, go make your audience OBSESSED with your brand. 🚀

📩 More No-BS Marketing Tips:

• How to Make Your Brand Go Viral (Without Spending a Dime)

• The Secret Psychology Behind Why People Click (And How to Use It)

Next week, I’m revealing the real reason some brands feel premium—even when their product isn’t better. Stay tuned.

🔥 QUICK POLL: DID THIS EMAIL HOOK YOU?

🔘 "YES. I’m stealing these tactics."
🔘 "Good stuff, keeping this in mind."
🔘 "Meh, not for me."