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Struggling to Sell? It’s Not the Price—It’s This,

Struggling to Sell? It’s Not the Price—It’s This,

Why People Pay More for Things They Could Get Cheaper

Bizzy Vibe
February 15, 2025

Introduction

Have you ever wondered why someone pays $5 for a Starbucks coffee when they could get one for $2 elsewhere? Or why people line up for the latest iPhone when a cheaper phone works just fine?

It’s not just about quality. It’s about perceived value.

People don’t always buy the cheapest option—they buy the one that feels the best. If your product is great, but customers hesitate because of price, the problem isn’t the cost—it’s how you position it.

Today, I’ll break down why people happily pay more—and how you can apply this to your brand.

Curated Section

Some fascinating insights on pricing and perceived value:

Stat to Know: 72% of consumers are willing to pay more for products that offer a better experience. (PwC Research)
Book to Read: Priceless by William Poundstone—eye-opening insights on how pricing influences decisions.
Quick Watch: How Luxury Brands Sell More Without Discounts – A breakdown of why people crave premium products.

The key takeaway? People don’t just buy products—they buy status, trust, and experience. Let’s get into how you can use this for your brand.

Main Content: Why People Pay More for Things They Could Get Cheaper

1. People Buy Emotions, Not Just Products

Luxury brands don’t just sell items—they sell a feeling. Tesla sells innovation. Rolex sells success. Apple sells creativity.

✅ Action Step: Ask yourself: What emotion does my product create? Highlight that in your messaging instead of just listing features.

Example: Instead of saying, “Our mattress is made with high-density foam,” say “Wake up refreshed and pain-free every morning.”

2. Higher Prices Signal Higher Quality

People associate price with value. A $200 bag feels more premium than a $20 bag—even if the materials are similar.

✅ Action Step: Instead of lowering your price, increase perceived value by refining your branding, packaging, and customer experience.

Example: Simple tweaks like premium-looking packaging, an elegant website, or personalized customer support can justify higher pricing.

3. Exclusivity Creates Demand

Ever notice how limited editions and exclusive offers sell out fast? People want what others can’t have.

✅ Action Step: Add scarcity and exclusivity to your product.

Example: Instead of saying, “We have plenty in stock,” say “Only 10 left—secure yours today.” Small shifts like this increase demand.

4. People Pay More for Convenience

Amazon Prime, Uber, and meal delivery services charge extra because they save people time.

✅ Action Step: If your product makes life easier, emphasize that convenience over price.

Example: Instead of “Affordable cleaning service,” say “Spend less time scrubbing and more time doing what you love.”

5. They Trust Brands That Stand for Something

Consumers today care about ethics, sustainability, and brand values. That’s why they’ll pay more for Patagonia instead of a generic jacket.

✅ Action Step: Align your brand with a mission people care about.

Example: If you’re eco-friendly, highlight how your product helps the planet. People will pay more to support a cause they believe in.

Outro

The lesson? People don’t just pay for products—they pay for meaning, convenience, trust, and status.

💡 Which of these strategies will you try first? Hit reply and let me know—I’d love to hear your thoughts!

📩 More Smart Selling Tips:

Next week, we’re talking about how to craft an irresistible brand story that turns customers into superfans. Stay tuned!