Struggling with Customer Trust? Let’s Fix That

Introduction

We’ve all been there. You’re putting in the work, showing up for your customers, and still, there’s a nagging doubt on their end. Why? Building trust isn’t easy, but it’s critical. Without it, even great brands falter.

In this newsletter, we’ll break down the top reasons customers don’t trust businesses—and, more importantly, how you can fix it.

Curated Section

Here are a few gems I came across this week that are too good not to share:

• Stat that made me pause: 81% of customers say trust is a deal-breaker when making a purchase. Edelman Trust Barometer.

• A book I can’t stop recommending: They Ask, You Answer by Marcus Sheridan—perfect if you want to understand how transparency builds loyalty.

• Quick takeaway: Ever read a confusing privacy policy? Me too. Clear communication about how you handle data can be an instant trust boost.

These ideas got me thinking about how small changes can make a big difference. Let’s dig deeper.

Main Content: Why Customers Don’t Trust Your Brand (And How to Fix It)

1. You’re Saying One Thing, Doing Another

Ever seen a brand preach sustainability but ship their products wrapped in layers of plastic? Inconsistencies like this can drive customers away.
Fix: Take a hard look at your messaging. Does it match your actions? Consistency across the board is non-negotiable.

2. Your Brand Feels... Distant

Customers don’t trust brands that seem cold or corporate. They want to feel like there’s a real person behind the logo.
Fix: Let your personality shine. Share behind-the-scenes stories, show your team in action, or just write like a human.

3. You’re Hiding the Fine Print

Nobody likes surprises when it comes to pricing or policies. If they find hidden fees or unclear terms, trust evaporates.
Fix: Be upfront about everything. Transparency builds confidence—and loyal customers.

4. You Ignore Feedback

Think about the last time you left a complaint unanswered. Feels frustrating, right?
Fix: Respond to reviews, even the negative ones. A thoughtful reply can turn critics into fans.

5. You Overpromise

“Guaranteed overnight results” sounds great, but can you deliver? Overpromising is a fast track to broken trust.
Fix: Set realistic expectations—and then exceed them. That “wow” factor is priceless.

The Big Picture

Building trust takes time and effort, but the payoff is worth it. When customers trust you, they stick around, buy more, and tell their friends.

Outro

I’d love to hear your thoughts: What’s been your biggest challenge when it comes to building trust with your customers? Hit “reply” and let me know.

If you’re looking for more tips:

• Step-by-Step Guide to Fixing Brand Trust Issues

• How to Make Your Brand More Authentic

Together, we’ll build a brand your customers can’t resist trusting.

Poll

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