The Only Business Plan That Actually Works (And It Fits on One Page)

Introduction

Most people never start their business because they think they need a perfect business plan before they take action.

Let me tell you something...

You don’t need a 50-page business plan.
You need a simple roadmap that helps you figure out:
✅ What you're selling
✅ Who you're selling to
✅ How you're going to make money

If your business idea doesn’t fit on one page, you're overthinking it.

Today, I’m breaking down how to create a 1-Page Business Roadmap that helps you start fast—without getting lost in planning mode.

Curated Section

Here’s why most business plans don’t work:

• Stat to Know: 70% of startups fail within 10 years—most because they spend too long planning and not enough time testing. (Failory)

• Book to Read: The Lean Startup by Eric Ries—because the best businesses launch before they’re ready.

• Quick Watch: How to Build a Business That Works—Without Overthinking It.

The takeaway? Planning is important—but action is what actually builds businesses.

Main Content: The Only Business Plan You Actually Need

Your business doesn’t need 50 pages of projections. It needs a simple roadmap that answers:

✔ What are you selling?
✔ Who are you selling to?
✔ How will you get customers?
✔ How will you make money?
✔ What’s your next action step?

That’s it. Let’s break it down.

1. What Are You Selling? (The Offer)

If you can’t explain your business in one sentence, it’s too complicated.

✅ Formula: I help [who] do/get [what] so they can [big benefit].

💡 Example: I help small business owners create simple marketing strategies so they can get more customers without feeling overwhelmed.

🚀 Action Step: Write one clear sentence about what you do. If it takes more than two lines, simplify it.

2. Who Are You Selling To? (Your Ideal Customer)

The fastest way to fail? Trying to sell to everyone.

✅ Find your niche:
✔ Who needs what you sell the most?
✔ What’s their biggest pain point?
✔ Where do they already spend money?

💡 Example: Instead of saying “I sell skincare for everyone,” say “I help busy moms get glowing skin in 5 minutes a day.”

🚀 Action Step: Write down one specific group of people you want to serve.

3. How Will You Get Customers? (Marketing Strategy)

Even the best product won’t sell itself. You need a way to reach people consistently.

✅ Pick one simple marketing method to start:
✔ Social media (Instagram, TikTok, LinkedIn)
✔ Content marketing (blog, YouTube, podcast)
✔ Paid ads (Facebook, Google, Pinterest)
✔ Email marketing (newsletters, lead magnets)

💡 Example: A fitness coach might start by posting daily workout tips on Instagram to attract clients.

🚀 Action Step: Choose one marketing method and commit to doing it for the next 30 days.

4. How Will You Make Money? (Revenue Model)

A business without a clear way to make money is just an expensive hobby.

✅ Pick a simple way to generate revenue:
✔ Sell physical/digital products
✔ Offer a service or consulting
✔ Memberships/subscriptions
✔ Affiliate marketing

💡 Example: Instead of "I want to start a clothing brand," say "I will sell handmade t-shirts on Etsy for $25 each."

🚀 Action Step: Define how people will pay you and at what price.

5. What’s Your Next Action Step? (Execution)

Most businesses fail because they overthink instead of taking action.

✅ Ask yourself:
✔ What’s the first thing I can do today to move forward?
✔ What’s the one thing that will bring in customers first?
✔ What can I launch in the next 30 days?

💡 Example: Instead of planning for months, a jewelry designer could start by selling 5 pieces to friends and family to test demand.

🚀 Action Step: Write one simple action you will take today to move forward.

Outro

Business success doesn’t come from long plans—it comes from taking action.

📌 Your 1-Page Business Plan:
✅ What are you selling?
✅ Who are you selling to?
✅ How will you get customers?
✅ How will you make money?
✅ What’s your next action step?

That’s all you need to start. Now, go make it happen. 🚀

📩 More Business Growth Tips:

• How to Find a Profitable Business Idea (Even If You Have No Experience)

• The Fastest Way to Get Your First 10 Customers

Next week, we’re talking about why most businesses struggle with sales—and how to fix it. Stay tuned!