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The Sales Trick That Made a Coffee Shop Millions (And How You Can Use It)

The Sales Trick That Made a Coffee Shop Millions (And How You Can Use It)

Selling isn’t about pushing—it’s about making people want to buy. Here’s how to do it.

Bizzy Vibe
February 27, 2025

Introduction

A small coffee shop in New York was struggling. They had good coffee, a loyal local customer base, but their sales had plateaued. The owner tried discounts, new flavors, even influencer marketing—but nothing really moved the needle.

Then, they made one small tweak. They stopped asking people, "Would you like a coffee?" and instead asked, "Would you like a medium or a large?"

Sales jumped by 27% in a month. No extra marketing. No expensive ads. Just a simple change in how they framed the question.

What if I told you that small changes like this could help you sell more without feeling pushy? Let’s dive into 5 powerful sales strategies you can start using today.

Curated Section

Here are some crazy stats about sales psychology:

Stat to Know: 60% of customers say no four times before saying yes—but most businesses give up after two follow-ups. (HubSpot)
Book to Read: Never Split the Difference by Chris Voss—sales lessons from an FBI hostage negotiator.
Quick Watch: How the World’s Best Salespeople Sell Without Selling – A breakdown of natural, no-pressure selling.

The lesson? Selling is about psychology, not pressure. Let’s explore how to do it right.

Main Content: 5 Secret Sales Strategies to Grow Your Business

1. The “Option Close” (Why Choice Increases Conversions)

Most people hesitate when they feel backed into a corner. Instead of asking “Do you want to buy?”, give them options to choose from.

✅ Fix: Instead of saying “Would you like to sign up?”, try:
✔ “Would you like the monthly or yearly plan?”
✔ “Do you prefer the standard or premium package?”
✔ “Would you like to start with a demo or a full subscription?”

🚀 Why it works: This shifts the customer’s mindset from “Should I buy?” to “Which option is best for me?”

2. The “Urgency Trigger” (But Make It Ethical)

People procrastinate. Even if they love your product, they’ll put off buying unless they feel a reason to act now.

✅ Fix: Use genuine urgency that doesn’t feel like a gimmick.
✔ “This special offer expires on Friday.”
✔ “We only onboard 5 new clients per month—2 spots left.”
✔ “Orders placed today get priority shipping.”

🚀 Why it works: When people feel urgency, they prioritize decisions. But make sure it’s real—fake scarcity damages trust.

3. The “Micro-Yes” Strategy (Get Small Agreements First)

If you ask for too big of a commitment upfront, people hesitate. But if you get them to say “yes” to small steps first, they’re more likely to buy.

✅ Fix: Break down the buying journey into smaller steps.
✔ Instead of: “Ready to sign a 12-month contract?”
✔ Try: “Would you like a free trial to see how it works?”
✔ Try: “Let’s book a quick call to answer your questions.”

🚀 Why it works: People who say small yeses first are psychologically more likely to say a bigger yes later.

4. The “Future You” Technique (Sell the Transformation, Not the Product)

Customers don’t buy features—they buy how the product improves their life. Instead of focusing on what your product does, focus on what life looks like after using it.

✅ Fix: Instead of talking about features, sell the outcome.
✔ Instead of: “This software has automation tools.”
✔ Say: “Imagine saving 10 hours a week by automating your workflow.”
✔ Instead of: “This gym has advanced equipment.”
✔ Say: “Picture yourself feeling stronger, fitter, and full of energy.”

🚀 Why it works: People buy results, not products. Paint a picture of what’s possible.

5. The “Takeaway Close” (When Less Is More)

Sometimes, not selling makes people want it more. Instead of pushing harder, pull back and let the customer feel like they might miss out.

✅ Fix: Make the customer feel like they’re the one deciding.
✔ “I’m not sure if this is right for you, but here’s what’s working for others.”
✔ “This might not be the best fit, but let’s explore if it is.”
✔ “We only take a limited number of clients—let’s see if we’re a good match.”

🚀 Why it works: This removes pressure and makes customers feel in control, which increases sales.

Outro

The best salespeople don’t chase customers—they create conditions where customers want to buy.

📌 Which strategy will you try first? Hit reply and tell me—I’d love to hear your thoughts!

📩 More Smart Selling Tips:

Next week, we’re diving into how to make your brand feel premium—even if your competitors have lower prices. Stay tuned!