🛑Want to Go Viral? Stop Doing This One Thing

🛑 Going Viral Isn’t Luck—It’s a Formula

Most people think viral success happens by accident. Wrong.

Duolingo didn’t just hope their unhinged TikTok strategy would work. Liquid Death didn’t accidentally build a cult following around canned water. They had a plan.

And the best part? You don’t need a huge budget to make it happen. You just need creativity + the right triggers to get people talking.

Let’s break it down.

🔥 3 No-Cost Tactics to Make Your Brand Go Viral

1. Be Fun, Weird, or Unexpected (Because Boring Brands Die)

You ever notice the weirdest brands always go viral? That’s because bland doesn’t get shared.

🔹 Duolingo turned their brand mascot into an unhinged TikTok menace.
🔹 Liquid Death built a “punk rock” water brand that mocks the wellness industry.
🔹 Wendy’s roasts people on Twitter like a stand-up comedian.

Why does this work? Because people don’t share ads. They share stuff that makes them laugh, feel cool, or start a conversation.

🚀 Try this:
✅ Inject humor into your content (even if you’re in a “serious” industry).
✅ Ditch the corporate tone—talk like a human.
✅ Take risks. Being a little weird is better than being forgettable.

2. Start a Challenge (Let Other People Do Your Marketing)

The Ice Bucket Challenge. The “10-Year Challenge.” The Bottle Flip Challenge.

What do they all have in common? People wanted to join in. And when they did, they spread the challenge for free.

🔹 Gymshark’s 66-Day Challenge got millions of people to share their fitness journey.
🔹 Starbucks’ Red Cup Contest turned customers into unpaid brand promoters.
🔹 Chipotle’s #GuacDance Challenge led to their biggest digital sales day ever.

🚀 Try this:
✅ Create a challenge related to your brand (e.g., “Show your worst business mistake” or “Take a 7-day habit challenge”).
✅ Make it simple & fun. No one wants a complicated challenge.
✅ Give a reward or feature winners to boost engagement.

3. Say Something People Can’t Ignore

The fastest way to get engagement? Drop a take that gets people talking.

🔹 Liquid Death called plastic water bottles “evil.” 🔥
🔹 Oatly said “Dairy is f*cked” on billboards. 🥛
🔹 Simon Sinek challenged hustle culture with “Work Harder? No. Work Smarter.”

Notice a pattern? These aren’t “hot takes” for the sake of being edgy. They’re rooted in a belief their audience already feels deep down.

🚀 Try this:
✅ Call out an industry myth (“Discounting won’t grow your business—it’ll kill it.”).
✅ Share a polarizing opinion (“Logos don’t matter as much as you think.”).
✅ Don’t be scared of debate—conversation = reach.

🎯 Wrap-Up: Go Viral Without a Huge Budget

📌 3 Things to Try Today:
✅ Be fun, weird, or unexpected (boring doesn’t get shared).
✅ Start a challenge (let customers do the marketing).
✅ Say something that makes people talk (but keep it authentic).

📊 Poll: Be Honest

How did you like this newsletter?
🔥 This was gold!
👍 Good stuff.
🤔 Eh, not for me.